Mitsubishi

Legendary Ecstasy pill 'brand' of the late 1990's and early 21st century, the Mitsubishi phenomenon was the result of two concurrent phenomenon: the first batch of quality MDMA in tablet form for around half a decade and the sudden mass-popularisation of the drug, mainly aided by tabloid scaremongering. The humble mitsubishi (so-called because of the symbol on the front of the tablets which emulated the marque of the popular car-maker) was copied widely almost as soon as it hit the streets, in much the same way as were Doves a decade earlier, resulting in a similar damaging effect on the 'brand'. It also spawned a semi-legal side-industry in badges, t-shirts, mouse-mats and other consumables.