Skate shoe company that first arrived in 1966. They originally made shoes for technical use and performance then gradually got better at making skate shoes for skaters and like
wise use. Then recently they have made a new 'canvas' range which non-skater (posers/hipsters) wear and
claim it's 'comfy' when really they only wear them due to their popularity and appearance.
The canvas edition do not last a long time, its just that people roam around posing not actually skating so of course they are going to last!