fubu

1) (n) Hiphop clothing company founded in 1992. FUBU is an acronym for "For Us, By Us", referring to the founders purpose: clothes designed by African-Americans for African-Americans. Many items from the clothing line display the number "05", which stands for the five childhood friends from Queens who founded the company. In an interview with HarlemLive, Carl Brown and Keith Perrin of FUBU state: "There were five of us all out of Queens, we grew up together as friends and remained friends. With $5,000 seed money we were able to start our business." In 1999 FUBU reported an annual turnover of about $350 million. "Under the FUBU is a guru" -- Common (The 6th Sense