The favorite adverb of major news organizations when describing dreary economic news since 2009. It is believed to have originated around
May 19, 2009, when Reuters reported "new U.S. housing starts and permits unexpectedly fell to record lows in April . . .
denting hopes that stability in the housing market was imminent." Has since been incorporated into the style book of the
Associated Press, as well as other journalistic entities.
Anticipated to remain in the forefront of economic reporting until the end of 2016, when it will "unexpectedly" disappear from the landscape.